HomeCare Blog for Private Duty


There are many things that bring joy to our lives and finding a great video on Facebook or YouTube is one of those things that bring me joy. It is nice to have a pick me up in the middle of your day. I first saw this video of a grandpa dancing, at what looks like a wedding, a couple of weeks ago. This video has gone viral and has been the talk of the town, especially in the home care community. Watch this video link below.


Home care agencies, don’t you want your clients to be happy and energetic like this guy. By going with ADLware as your home care software, your clients will be dancing for care! ADLware is the top home care management software to assist home care agencies in providing the best and most efficient care. Contact ADLware today to see why thousands of Seniors are dancing for ADLware home care software.

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Each job requires its own set of tools to use - from drywall to plumbing and roofing to pouring a foundation. Knowing what tools and equipment you will need in advance will save time, money and frustration.

When it comes to Home Care Management, the best tool for the job is ADLware.  When joining the ADLware family you will experience unrivaled support and training that will get you up and running as quickly as  you want.  Our tools help you provide the best care without the added stress of overworking yourself.  You will be armed with an arsenal of terrific features that will help your business grow.

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Residents at the Sunny View Retirement Community’s care center in Cupertino, Calif. loved playing with Biscuit, a life-size voice-controlled Hasbro HAS -0.17%animated toy dog. It would wag its tail and bark and sit up. The residents talked to the dog, and they talked to each other about the dog. Until it was knocked off a table and stopped working.

That’s when Davis Park, director of The Front Porch Center for Innovation and Wellbeing, started looking for an alternative solution. His mission is to test techtools that might help the older adults who have moved into Front Porch’s 12 retirement communities, including Sunny View, live better. (Sunny View is one of Front Porch’s five continuing care retirement communities that provide a continuum of housing for seniors, from independent living to nursing care.)

“These are market differentiators for retirement communities,” says Park adding, “When potential residents and their families visit, they realize these are really safe places that are enhanced by the technology.” Here are some of the tech programs Front Porch is testing or running at its communities; most could be used by individuals keen on staying put at home.

Enter PARO. To replace Biscuit, Front Porch is trying out Paro, an animatronic baby harp seal with large black eyes, made by Japanese automation outfit AIST. First introduced to the U.S. in 2008, and classified as a medical device by the Food & Drug Administration in 2009, Paro is designed to provide therapy in hospitals and care centers. Its $6,000 price tag and the fear that it would replace human caregivers stalled its introduction, but now its creator, inventor  Takanori Shibata, is offering a lease-to-own program (with maintenance support) to try to spread Paro’s presence in the U.S. Shibata has loaned two Paros to Front Porch to pilot, and so far, Park says he’s impressed with the results.

Residents in the nursing care and memory care sections of Sunny View are learning to care for Paro; they talk to it and socialize with each other, much like they did with Biscuit. One way Paro beats Biscuit: “It can take a little abuse,” Park says.  Caregivers have brought Paro out to help residents who experienced bouts of anxiety or wandering, reducing the need for anxiety medications by 30%. “The effect was pretty immediate,” Park says. “They would pet the device and calm down.”

Dakim BrainFitness. Front Porch offers Dakim’s online brain training program at all of its communities. It was the first product Park’s center tested when it was established in 2009, and he finds that residents are really engaged who use it. It’s a workout for six cognitive domains (long-term memory, short-term memory, language, computation, visuospatial orientation and executive function) disguised as computer games.

Lively home center monitoring program. Sensors attached to a pill box, a fridge or a key connect to a cellular hub that relays information to a caregiver/family member. So alerts will go out if grandma hasn’t been taking her pills, eating three meals a day, or leaving her apartment. “It’s a passive way for us to keep an eye on residents,” says Park about using it in a community setting.

Tapestry social networking. You’d think if you’re in a retirement community you’d have a built-in social network and busy social life, but social isolation can still be a problem, says Park who studied anthropology. Tapestry.net is a social networking platform like Facebook for seniors. It helps reconnect seniors with family and friends to exchange photos and messages using Apple  iPads or iPhones.

Stitch companionship matchmaking.  Stitch is being rolled out by the founders of Tapestry, and Front Porch is piloting it too. It’s like a dating service for friendships—when a new resident moves in, they can find someone to go to the movies with, or just hang out with.

Source: http://www.forbes.com/sites/ashleaebeling/2014/06/26/five-cool-tech-tools-for-seniors/?ss=personalfinance

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Exercise is such an important factor to a healthy lifestyle and better quality life.  Seniors especially are in need of regular and consistent exercise - buy why more than other demographics?  Researchers have discovered that much of the physical decline in we associate with aging may have more to do with increased inactivity than with aging itself. Moreover, starting (or continuing) a regular exercise program can delay and reduce the affects of aging, and in some cases, even reverse some of the declines already brought on by previous lack of exercise. The benefits of regular exercise, and the negative consequences of not exercising, are probably most notable between ages 50 and 70 than at any other time in your life.

Consistency is truly a key ingredient to a number of routines as people age to ensure their healthy lifestyle is maintained.  Integrating exercise into your existing routine can be challenging, but very doable as you work to find ways to enjoy the physical activity you want to participate in.

And speaking of integrating, ADLware is the premier home care software that integrates seamlessly with other related softwares to help home care agency’s better maintain their businesses efficiency and productivity, along with innovative portals to increase family involvement and business transparency.  To learn more about how ADLware offers the most comprehensive system on the market today, contact us now to see a free online demonstration!

Source: http://www.sparkpeople.com/resource/fitness_articles.asp?id=1291

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Many of us wish that we could switch roles with our grandparents for one day. We all have our reasons of why that would be great. Being retired, doing what you want whenever you want or having grand-kids to spoil are all great reasons for this switch. However for me it is the ability to cheer my grandparents on in a sporting event just like they have done for me through all of my events in my life. They were always the loudest and proudest fans I had. I have always wished I could find something I could cheer them on at with that kind of excitement. The Puget Sound Senior Games in the state of Washington gives people like me that opportunity.  Between July 24th-27th over 2,300 senior citizen contestants will be able to compete in a series of events such as the 100 meters, shot put, golf and much more.

ADLware home care software is in full support of seniors getting the chance to compete and exercise at this level. ADLware cares about the health of seniors and that is why ADLware provides a top home care software. The software helps home care agencies provide the best care for the seniors in their community. Home care agencies who do not use a software or specifically ADLware should take some time to research the effectiveness of ADLware in improving companies in all aspects. Contact ADLware today to view a free demo of ADLware home care software!

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CAMP HILL — Sometimes when a patient has a surgery or is prescribed a complicated medicine or is taking multiple pills for an ailment, things can get confusing.

So hospital systems in the Mid-state are aiming to help curb that confusion by offering up emergency medical professionals to make house calls for certain patients.

Paul Christophel, the executive director for West Shore EMS, said they started a program at Holy Spirit Health Systems in April and have so far seen about six patients. They are hoping it picks up once the medical community starts to become more educated about the program.

“It’s really about trying to keep people at home,” he said. “We have to educate our own health-care partners as well as the community.”

The program aims to reduce re-admissions to the hospital by having a trained paramedic, who is assigned as non-emergency for that shift, stop by patients’ houses and check to make sure they received their medicines and know how to take them, Christophel said. The people this program will help are those who may need some help managing their health care but are not eligible for home health-care options.

The main goal of the free para-medicine program is to fill in the gaps that are left in the system.

“Basically it’s using emergency medical technicians and paramedics in a non-emergency role to see patients in their home that are either chronic disease patients or some kind of follow-up,” Christophel said. “Home health usually does those, but sometimes folks don’t qualify for home health or they refuse home health. We’re trying to fill in the gaps where home health isn’t.”

Right now the program at Holy Spirit is referral-based and mostly focused on congestive heart failure patients who don’t qualify for home health care. However, it will likely expand once the program gets its feet wet.

Trend In Care

PinnacleHealth Systems has a similar program in place that began in January 2013. The Community Paramedic Program involves paramedics making home visits in the days and a week after discharge to make sure that the patient understands the physician’s instructions and that everything is well.

For the PinnacleHealth program, the professional makes at least two visits. In the first visit, they check the patient’s blood pressure, pulse, respiration and weight, as well as make sure the patient received all of the prescriptions and is taking them correctly. Then, they will come back a week later to check the same things. If there is a need, the community paramedic will make plans to come back.

Right now, there is one paramedic assigned to the Holy Spirit program, which is still in its infancy. However, Christophel said they plan to have three people in rotation by the end of the year. There is additional training for the paramedics involved in the program.

“There’s a formal curriculum that we have not completed yet that has recently come about,” Christophel said. “In the meantime, they’ve had training with our Holy Spirit home health and patient center medical home navigator, folks from their physician services. (They need to learn) that things are not an emergent, emergent thing. They take their time with their patient, because they’re probably going to be with the patient for one to two hours. Right now, we’re used to only being in the house for a few minutes.”

The program will help reduce the readmission rates by helping patients have the proper follow-up care. Christophel said that sometimes people don’t understand the instructions and follow them incorrectly or they just don’t do them at all, so having this option for some will increase patients’ abilities to stay healthy after surgery or other health event.

While programs like these are popular in Texas, North Carolina and Minnesota, it’s a newer trend for the Mid-state and Pennsylvania. Christophel said because health care is trending toward more outpatient care and fewer invasive, inpatient procedures and appointments, it will likely catch on more in the coming years.

“I think probably, at some point, we’re going to see the volumes increase, and we’ll have to dedicate more people to do it,” he said. “There will come a time where it starts to have a lot more referrals once people are educated about it. We’re not replacing anyone, and we’re not doing something new, it’s just filling in the gaps to make sure that people get the care that they need.”

Source: http://cumberlink.com/news/health/midstate-health-systems-look-to-reduce-hospital-readmissions-with-ems/article_daa7212e-0b83-11e4-a4cb-0019bb2963f4.html

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As the summer marches on, temperatures are expected to increase gradually, reaching over 100 degree's in some parts of the country this July.  Awareness of heat-related problems and corresponding preparation is crucial for seniors, as elderly people are more prone to heat stress than younger people for several reasons:

  • Elderly people do not adjust as well as young people to sudden changes in temperature.
  • They are more likely to have a chronic medical condition that changes normal body responses to heat.
  • They are more likely to take prescription medicines that impair the body's ability to regulate its temperature or that inhibit perspiration.

What Seniors Can Do to Protect Themselves

You can follow these prevention tips to protect yourself from heat-related stress:

  • Drink cool, nonalcoholic beverages. (If your doctor generally limits the amount of fluid you drink or has you on water pills, ask him how much you should drink when the weather is hot. Also, avoid extremely cold liquids because they can cause cramps.)
  • Rest.
  • Take a cool shower, bath, or sponge bath.
  • If possible, seek an air-conditioned environment. (If you don't have air conditioning, consider visiting an air-conditioned shopping mall or public library to cool off.)
  • Wear lightweight clothing.
  • If possible, remain indoors in the heat of the day.
  • Do not engage in strenuous activities.

What You Can Do to Help Protect Elderly Relatives and Neighbors

If you have elderly relatives or neighbors, you can help them protect themselves from heat-related stress:

  • Visit older adults at risk at least twice a day and watch them for signs of heat exhaustion or heat stroke.
  • Encourage them to increase their fluid intake by drinking cool, nonalcoholic beverages regardless of their activity level.
  • Take them to air-conditioned locations if they have transportation problems.

At ADLware, our home care software provides customizable care plans to incorporate heat-related symptom checks and preparedness.  Let us show you today how we can help increase your agency's effectiveness by monitoring in real-time your clients needs, heat-related or otherwise.


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Nobody likes to see their grandparents in pain or struggle to do simple things. We love our grandparents and want to be there for them. An article titled How to Care for Your Grandparents was posted on www.wikihow.com give five simple steps to care for your grandparents. These steps are:

1. Respond to what they say. If they ask for something try to do it as quick as you can and don't complain about it.

2. Be cheerful. Smile and remember you are doing this for the people you love.

3. O ffer to help. Ask to see what needs to be done. If you're a teen that only spends his/her time with your boy/girl friend talking on the cell, watching TV or just laying around the house doing nothing take some time aside to ask if they need help.

4. Do chores. If you notice that they're in pain help them with the chores around the house they might just pitch in a reward for you and make them as comfortable as you can.

5. Spend time with them. If you really love them spend some time by their bed talking with them about their life or just do what they want you to let them know how special they are to you and that their needed.

As you can tell from personal experience is your help is appreciated greatly by your grandparents or even parents that might be reaching retirement age. It would be nice to live close to your loved ones to always help take care of them or to not have a job that takes you away from time you could use to spend time with loved ones. However, this is not the case for everyone and most people have to outsource to other methods of care. The most popular and effective method is to work with a home care agency and hire a caregiver to do these tasks that you normally would do if you could.

It is not easy for home care agencies to manage the care being done for ten or even hundreds of clients. That is why it is important that the agency you work with has a reliable home care software. ADLware is a leading home care software that provides agencies with the best tools necessary to deliver the best care to your loved ones. And best of all, you can monitor the care as well from a distance with the ADLware Family Portal. The Family Portal allows you to view schedules, pictures and brief profile of caregiver, documents and the visit record with reported tasks.

Ask your home care agency today if they currently are using ADLware today. Refer them over to us so they can view a free demo of our software and be one step closer to providing you with the most reliable and effective care!

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The health care industry will see an uptick in mergers and acquisitions as providers consider the implications of the Affordable Care Act (ACA), the recovering economy and demand for capital and technology improvements, a new survey finds.

“As the implementation of the ACA continues, larger entities will be better positioned to leverage capital resources and a stronger infrastructure to benefit from the changing reimbursement and regulatory landscape,” say authors of the Bass, Berry & Sims survey, published in association with Mergermarket. “These factors point toward continued consolidation.”

Eighty-six percent of survey respondents say they expect mergers and acquisitions to increase in the health care industry, the report, “Healthcare & Life Sciences M&A Outlook,” finds. The rising demand for facility and equipment improvement is cited as the top strategic driver of mergers and acquisitions, according to 46% of respondents. Other factors driving consolidation include increased demand for facility and equipment improvement and increased need for IT support and capabilities.

“Companies are looking to consolidate to build infrastructure, get access to new technology and increase market share,” says a principal from a U.S.-based private equity firm in the report. “Consolidation among mid-sized firms with a strong balance sheet will help them gain operational excellence and scale.”

Consolidating resources is a way for health care companies to achieve growth strategies and meet new legislation provisions, respondents in the survey agree.

The ACA compels providers to treat patients as effectively and quickly as possible by offering a lump-sum payment for various services rendered, instead of a fee-for-service model. This payment system contributes to the expected increase in mergers and acquisitions among health care providers.

Home health consolidation is expected to increase, albeit slowly compared to other facets of the health care industry, the study projects.

Fragmented ownership of home health agencies, with smaller agencies operating at negative margins; home health’s status as the low-cost post-acute alternative; and spending in the field projected to continue, with 80% of home health services being paid by Medicare and Medicaid, are reasons why consolidation should continue, authors say.

Going forward, base rate reductions will be phased in over four years beginning in 2014 with the maximum cumulative reduction expected to be about 7%, authors say, adding, “All of these factors favor continued consolidation and larger players who can weather the reimbursement storm.”

A growing number of providers, including hospitals and health systems, are incorporating home health and hospice services into their models, whether through direct ownership or through the addition of such providers in their accountable care organizations (ACOs).

Because the hospice industry continues to be dominated by small, nonprofit, community-based organizations, the industry may move toward fewer, larger providers as smaller organizations struggle to manage business in a low-volume environment, authors say.

Source: http://homehealthcarenews.com/2014/07/study-health-care-models-to-shift-from-small-to-large-scale-operations/

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When I first told my family that I would be working for a premier home care software company, my parents longstanding joke of “we changed your diapers; it will be your turn soon,” took on a whole new meaning.  Working with a wide variety of home care agency’s as our clients has provided us a unique window into what caring for seniors is all about.  Many are striving to provide excellent services, but doing so in a cost-effective and profitable manner can be a major obstacle.  I’ve always wanted to make sure my parents were taken care of as they retired and grew older together, but often times the way in which we would handle that escaped me; until now. 

Not only did I realize that now I have the opportunity to turn to home care aids and companions to assist my parents long-standing goal of remaining in their home for as long as possible, but doing so also creates jobs and wide variety of skill sets to be a part of an explosion of new business.  Seeing the growth already a part of the home care industry has inspired us at ADLware to continue to provide excellent support services to this booming sector of our economy.  Home care is indeed a labor of love, and one that requires excellent staff, management, and exceptional tools to help everyone be more efficient and effective in their day-to-day.  And that is where ADLware home care software comes into play.

We offer a comprehensive suite of tools that manage the day-to-day operations of home care: scheduling, integrated CRM, mobile applications to expedite information capture of new & existing clients, and billing/payroll tools and integrations with many premier softwares.  All of this comes together to assist this sudden expansion in the industry, and to help your business to the next level in offering excellent, and affordable services, to your clients.

Contact ADLware today to view a free, online demo of our services!

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When you hear of a house fire on the weekend of the 4th of July, it is expected that the fire was caused by fireworks. However, this past Saturday an old stand up hair dryer was the cause of a large house fire in the home of an elderly couple. The couple was in their 90s and had a caregiver to help them in their Activities of Daily Living (ADL’s). This caregiver, Conrad Gozon, did not know what this past Saturday had in store for him. After smelling some smoke he went to go check on the elderly couple and realized that a fire erupted in the home. Conrad pulled the two people out of the house and called 911. Not much is left of the house but because of the heroic work of Conrad, the eldery couple was able to survive this crisis in their life.

As the baby boomers population continues to grow there are thousands of more people each day that need assistance in their everyday activities, but more importantly to keep them safe. Home care Agencies provide caregivers to give assistance for a couple of hours a day to 24 hour live in services. By having a caregiver in the home, you can ensure that your loved one is safe, protected, and being assisted in their daily activities. ADLware is the top rated home care software to assist home care agencies run operations. The software organizes schedules, has customizable alerts, runs billing, has portals for families and caregivers and makes you paperless. When a company is using ADLware you can feel comfortable knowing that you will be provided with the best care in your area.

Home care agency's, feel free to contact ADLware anytime in order to set up a time to view a free demo of the home care software. See how ADLware can make you the best and most efficient home care agency in your area.

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Home health and senior care-related businesses are among the hottest franchises to own, joining the ranks of retail and even fast-food chains, according to the Forbes 2014 Best Franchises list.

The home health and senior care niche is growing at what Forbes calls an “amazing” rate, with three of the top-10 franchises in the list carrying home health brands: BrightStar Care, Right at Home and Synergy HomeCare.

“These three are the cream of a growing crop,” Forbes writes, citing data from industry research firm FRANdata that shows there were just 13 home health franchise brands in 2000, whereas today that number has shot to 56.

But why is home health care franchising on the rise? Forbes suggests a lower investment, a growing demand and the potential for international opportunity are some reasons fueling the sector’s franchise growth.

While opening a fast-food franchise can cost upwards of $500,000, home health care franchises can cost $150,000 or less to start up, according to Forbes.

Demographics also play a large role in the growth potential for both home health, as well as other senior care franchises, especially when considering the number of people over age 60 is set to triple to 2 billion by 2050, according to estimates from the UN.

“Most US franchises are just beginning to look overseas at opportunities,” the article states. “But the rest of the world is aging, too, so there is still plenty of growth opportunity in new markets.”

Read the Forbes article: http://homehealthcarenews.com/2014/05/forbes-home-health-franchises-are-hot/

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In response to growing pressure from health care organizations to revise its face-to-face encounter regulations, the Centers for Medicare & Medicaid Services (CMS) proposed changes Tuesday that would eliminate the narrative requirement in 2015.

The proposed changes come on the heels of a lawsuit filed by the National Association for Home Care & Hospice (NAHC), which argued that CMS denied payment of claims not because physicians had failed to see patients or certify them for payment, but because they did not supply sufficient paperwork.

The narrative component of face-to-face encounters mandates that doctors must explain the clinical findings of the encounter to support that the patient is homebound and in need of skilled services.

Many home health care providers argue this requirement leads to more CMS denials.

NAHC has said it is pleased with CMS’ proposed changes.

“We are delighted that CMS has heard and acted upon our recommendations,” says NAHC President Val J. Halamandaris, in a news release. “NAHC will continue fighting for the industry to get relief for past claims denied.”

NAHC represents 33,000 home care and hospice organizations, and advocates for more than 2 million home health care professionals.

Physicians will still need to certify that a face-to-face patient encounter occurred and document the date of the encounter as part of the certification of eligibility, CMS says, adding that other proposed changes to face-to-face encounter regulations include consideration only for medical records from the patient’s certifying physician or discharging facility in determining initial eligibility for the Medicare home health benefit.

Certification/re-certification of eligibility for home health services — not the face-to-face encounter visit — would be considered a non-covered service if the HHA claim was non-covered because the patient was ineligible for the home health benefit.

CMS’ proposed rule changes will “foster greater efficiency, flexibility, payment accuracy, and improved quality,” CMS says in a separate news release.

Source: http://homehealthcarenews.com/2014/07/cms-proposes-revisions-to-face-to-face-payment-claims/

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Often I feel most of our blog posts reference our home care software platform; how it can assist home care agency’s in managing their day-to-day operations, and ultimately provide excellent client services in the quest to be financially successful.  However, today I would like to focus more on the process of introspection and evaluation, and how setting goals will greatly enhance your businesses ability to grow and thrive. 

Each individual team member makes up the body of your business.  Setting goals is a vital part of the success your individual team members need to have to feel accomplished and happy.  Taking the time to set goals for yourself will not only set an example to your employees, but will further assist you and your team in reaching the desired results you wish for you personally and collectively for the team and business.

A favorite quote of mine really encapsulates the purpose of goal setting, and I want to share it here to hopefully inspire you in your effort to set some goals: 

“I am so thoroughly convinced that if we don’t set goals in our life and learn how to master the techniques of living to reach our goals, we can reach a ripe old age and look back on our life only to see that we reached but a small part of our full potential. When one learns to master the principles of setting a goal, he will then be able to make a great difference in the results he attains in this life.” - M. Russell Ballard

At ADLware, we are always setting goals to help us reach our full potential; as a business and as individuals in our own careers.  Our desire is to help home care agency’s reach their full potential by utilizing our amazing software in managing the logistics of your business.  To learn more about how we can really maximize your businesses success, contact us today to view a free demo of the software.

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Remember the good ole days of living with your parents, going to school, going to sports practices, etc.? It was liberating to finally get out and start college or get out of the home, to be on your own. After some time you start a family of your own and have children. It is a whole new experience because you are now the parent and in charge. Your children now have your past role and you have your parent’s role, but what happens when your parents get older and move back into the house. To some of you this sounds odd to have three generations living in the same house, but for many of you this is your exact situation. That is actually the situation for more than 4.3 million families in the United States.

This can be a blessing and a burden all at once. The blessing comes with being surrounded by family, having lots of love and excitement in the home. Now, the burden comes when it comes to having to take care of children and parents at the same time. Balancing work, bills, children and parents will only add stress. It would be nice to relieve some of that stress and keep all of the perks of living in a three generation home. A caregiver is your answer to solving that stress. Home care agencies provide caring and loving caregivers that helps senior citizens do their daily tasks and gives you the opportunity to focus more on caring for your children.

Home care agencies will have anywhere between one to thousands of clients that they take care of. That stress that was previously on the families is now placed on the shoulders of the agency. ADLware home care  software helps organize your clients, caregivers and schedules. It takes the stress off of the agency, saves them time and money, and will make them more successful. Contact ADLware today to view a free demo and see how we can help any home care agency run smart and efficiently.

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Researchers continue to look for ways to identify and prevent falls, as every year one in three adults age 65 and older experiences a fall, which can lead to debilitating injuries and even death.

Purdue University researchers’ smartphone tool, called SmartGait, is worn on the waist and is equipped with a downward-facing wide-angled lens that captures gait length (the distance between the tip of the front foot and the tip of the back foot), gait width (the distance between each foot) and walking speed. An app enables the phone to record and calculate these measurements.

People with slower walking speeds and irregular stride patterns are more likely to fall, the Purdue researchers say, so the tool may be a way to identify and correct the problem before a fall occurs. With it, health care professionals could better assess patients and recommend measures that may prevent a fall, such as physical therapy, exercise or vision correction. By wearing the device over time, professionals can also determine the user’s walking confidence.

When tested, SmartGait was able to calculate a person’s step length with 95% accuracy and width length with 90% accuracy, the researchers report.

“We believe this device will be highly beneficial for researchers and clinicians who conduct gait assessments in the field,” says Babak Ziaie, a professor in the School of Electrical and Computer Engineering and the Weldon School of Biomedical Engineering, in the article on Medical News Today. “Reducing the fall rate has so many benefits — preventing injuries, minimizing pain, maintaining independence and saving lives.”

Purdue researchers will present their findings at the International Society for Posture & Gait Research 2014 World Congress in Canada next month. The team has filed a U.S. patent application for the device through the Purdue Office of Technology Commercialization.

Earlier this month, the Patient-Centered Outcomes Research Institute and the National Institute on Aging announced their plans to conduct a $30 million study devoted to reducing the rates of fall-related injuries among non-institutionalized seniors.

Source: http://homehealthcarenews.com/2014/06/latest-tech-uses-smartphone-to-prevent-falls/

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Marketing your home care business online is one of the best ways to improve your business success and profitability.  Many concerns abound concerning online marketing as many potential customers, referral sources and other target segments are still learning how to use current technology like the internet, let alone computers and smartphones :)  However, taking the time to market your business directly or indirectly to various parties will only increase the steady stream of necessary new clients to grow your agency.  More and more seniors are becoming familiar with the internet and how to find things they need online, so rest assured that marketing online is one of the fastest growing methods of reaching your target markets.

First, make sure you have a solid plan and focus on how to start your marketing efforts.  Part of that plan should be building a base of customers by directly marketing to seniors who require the services you provide, as they will serve as a foundation for your agency’s initial success.  This group may change or vary, but serves as a great way to show off your business and friendly service to garner further interest in your agency.  Some ideas online that will help this initial acquisition of new clients can be done by optimizing your online presence through SEO (search engine optimization), allowing those who do look for you online to more easily find you.   SEO is where you identify key words and terms and link these terms to pertinent information sources elsewhere on your website or other credentialed organizations.

Next, it’s important to start building relationships for referral opportunities in the community.  This can be anyone involved in the industry, such as geriatric care managers, hospital discharge planners, doctors and other health care professionals.  Even developing strong client relationships can lead them to refer friends and family who also require similar services to you for assistance.  This will grow your business exponentially by strategically harnessing this powerful resource to ensure your business continues to grow and evolve.

To learn more about how ADLware can assist your budding business by managing your day-to-day operations, contact us today to view a free online demo.  Utilizing ADLware along with SEO and direct/indirect marketing, your business will have a much higher chance of achieving the success you need and desire for your business.

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